European sock-shoe brand Skinners was launching in the North American market and needed to capture trade show attendees within 5 to 10 seconds. The product was unfamiliar to most audiences, which meant the designs needed to instantly communicate the product's purpose. I created marketing collateral and trade show elements that made its function unmistakable across a range of outdoor scenarios.
Freestanding Display, Booth Backdrop, Retractable Banner, Brochure, Business Cards, Invitation
Retail buyers had to understand the benefits behind the product before purchasing for resale. The brochure covered the material innovation and durability behind Skinners alongside the versatility and portability benefits that would resonate with their customers.
The priority was making the product instantly understood since most buyers had never seen a sock-shoe before. High-tech material callouts elevated the product’s value and award recognition served as third-party proof that Skinners had already earned credibility before entering North American retail.
