In a little over a month, SixPax Gym was launching its first annual SuperShow Physique Competition, a high-energy event featuring 40+ competitors and hundreds of attendees. SixPax needed an immersive, from-scratch outdoor experience that could excite competitors and attendees while extending the gym's classic old-school aesthetic into a timeless foundation built to last for years.
Visual Identity, Website, Outdoor Event Graphics, Award Medals, Award Weightlifting Belts
SixPax wanted a vintage WrestleMania-era inspired logo and visual brand that could stand as its own while still feeling connected to SixPax Gym. Marketing provided the page copy and layout, while I designed and built a signup-focused event page in GoHighLevel.
Southern California’s outdoor sunlight called for a high-contrast design that could be read at a glance by people passing by. That same bold visual identity extended to the award medals every participant received and the weightlifting belts given to category winners.
The 24-foot stage backdrop had to add visual interest while staying in the background, present behind the competitors without pulling focus from them. The design is clean and timeless enough to carry the stage at future events.
