Credit Repair Expo brought together nearly 30 industry experts to give hundreds of attendees the tools needed to transform their businesses. I was brought on to create a new visual identity for the event and designed every major visual touchpoint. The identity was crafted to feel unmistakably connected to Credit Repair Cloud's brand while establishing a distinct presence of its own.
Landing Page & Website, Ads, Event Swag, Sponsor Booth Backdrops, Event Collateral, Stage Backdrops, Lectern
I refreshed the event logo into a timeless design and elevated the overall visual identity. Working from provided marketing copy and content structure, I designed the event webpage layout to maximize ticket purchase conversions while working within GoHighLevel’s native builder limitations.
A secondary goal of the event was to drive attendees to sign up for Credit Repair Cloud and Credit Hero Score. I created branded booth backdrops for both and an updated Credit Hero logo for the platform’s giveaway swag. The backdrops had to be bold and inviting, with enough contrast to pull attendees over while still reading as a backdrop.
Each speaker, panel, and session needed its own projected background. The graphics had to carry the event’s high energy while sitting cleanly behind people on stage, so I designed around audience sightlines and speaker height. The deadline was tight, but it all came together.
