Lighthouse Exhibits is a boutique exhibit design company whose client roster includes industry giants such as XPO Logic and Hitachi. Their outdated and cluttered website failed to reflect the caliber of their work and needed a full overhaul. I was hired to redesign a website as impactful as their reputation and carry the new brand through printed ads in Exhibitor magazine as part of the rollout.
Web Design, Print Ads
Purple was the client’s signature color. Deeper shades were paired with large-scale project photography to express elegance and reinforce their high-end white-glove positioning while keeping the aesthetic modern enough to hold its own against larger competitors.
I added the trust-building sections clients expect from an established firm. Testimonials, a client roster, a gallery, an about, and a blog. The testimonials and roster sit up front so visitors see the proof that comes across quickly. The Exhibitor Magazine ad carries the same branding and large-scale photography into their industry’s main publication.
